MARKETING
MY WORK
FEATURED BRANDS
FEATURED CAMPAIGNS
INFINITY HOSPITALITY
Infinity Hospitality came to me with a vision to become leaders in the event industry. I was determined to build a new brand that highlights their forward-thinking approach to wedding and event design as well as their genuine love of fostering connection. From the ground up, I single-handedly built the marketing department, implementing a robust marketing plan to establish them as experts in the industry.
Starting with a following of less than 400, they've seen significant growth, currently reaching over 22 million people per month and website traffic increasing by over 1,000%. Infinity’s high-style weddings have since attracted couples from all over the country, and their knack for luxury corporate events has attracted clients like Google, Warner Music Group, PBS, the Country Music Association, Bumble, and more.
Work
- Brand Strategy & Development
- Website Redesign & Management
- Content Creation & Copywriting
- Budgeting & Resource Allocation
- Market Research & Analysis
- Social Media
- Email Marketing
- Digital & Print Advertising
- Graphic Design
- Listing Management
- Asset Management
THE BRIDGE BUILDING
Located right on the Cumberland River with some of the most iconic views of downtown, my team and I have ushered this historic space into the 21st century and attracted world-class artists like Tim McGraw and Kelsea Ballerini as well as companies like Github, Roku, KFC, and Starbucks.
Work
- Brand Strategy & Development
- Website Redesign & Management
- Content Creation & Copywriting
- Budgeting & Resource Allocation
- Market Research & Analysis
- Social Media
- Digital Advertising
- Graphic Design
- Listing Management
- Asset Management
DREAM EVENTS & CATERING
Dream Events & Catering, one of the most popular and trusted catering companies in the Nashville area, came to me to organize their marketing department, increase conversions, and implement a content marketing strategy. After taking over their marketing initiatives, within the year, my team and I increased social media website referrals by over 100%, Pinterest interactions over 800%, Facebook interactions over 200%, and Instagram interactions over 2,500%. Since taking charge of Dream’s marketing efforts, booked clients have included Louis Vuitton, Lucchese, Gibson, and Uncommon James.
Work
- Brand Strategy
- Website Management
- Content Creation & Copywriting
- Budgeting & Resource Allocation
- Market Research & Analysis
- Email Marketing
- Social Media
- Digital Advertising
- Graphic Design
- Listing Management
- Asset Management
WEDDING VENUE GIVEAWAY CAMPAIGN
Engagement season, spanning from November to February, is a crucial period for the wedding industry. I wanted to capitalize on this peak time to attract engaged couples and convert them into qualified leads. I created a comprehensive, annual marketing campaign that resonated with newly engaged couples, provided value, and encouraged them to start their wedding planning journey with Infinity Hospitality and one of their exclusive venues. Initially, I was a one-person marketing team when I developed this campaign in 2018. However, by 2023, I had grown the marketing department into a team of five. Our approach to the 5th annual giveaway was multifaceted, leveraging a combination of digital marketing tactics and vendor partnerships to achieve objectives.
Results
The 2023-2024 giveaway generated nearly 1,000 leads in one month, increased website traffic and social engagement by over 100%, all while operating on a substantially reduced advertising budget compared to the previous year.